HET RAJYAGURU
DIGITAL PRODUCT DESIGNER
Selected work
Four projects from 2024 to 2026. Three written up, one still being written.
Sports product · still writing it up
SportsAdda
Odds and ends
Brand marks, posters, and interface studies that never became case studies.
Where I've worked
PRESENT
August
2025
Product Designer
Founding DesignerLead design across product, digital experience, and brand systems for a UK business-services company spanning 13 service divisions and 30+ countries. Designed and developed the product experience for Etalery, a B2B marketplace, from concept to a cohesive 0-1 experience while driving design direction across multi-region touchpoints.
August
2025
February
2025
Product Designer
Founding DesignerDesigned the 0→1 experience for a B2B marketplace across UX, interface design, information architecture, and interactive prototypes. Translated business and user requirements into clear workflows and scalable interface patterns. Iterated on product flows and high-fidelity UI with stakeholders while maintaining a consistent design system.
February
2025
January
2024
Graphics & Brand Designer
FreelanceDelivered brand identities, pitch decks, and landing pages for small-business clients, from concept to final delivery. Built client communication, problem-framing, and end-to-end delivery skills that carried into later product work.
